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← Back June 26 2023

New Image Handling System

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We're thrilled to announce the launch of our new image handling system! The new setup is a leap forward in our continuous effort to provide the best-possible platform for photographers.

Historically, we've partnered with some great third parties to handle our image processing and delivery. But, while placing an almost obsessive emphasis on image quality, it became apparent that bringing this functionality in-house would be the best way to provide the standard of quality and features that are important to our clients.

Improved reliability

We've built our delivery system on the back of Amazon's AWS services, which runs much of the modern-day internet and is unrivaled in the realm of reliability.

Faster download speeds

Having more control over exactly how images are handled means we can utilize cutting edge compression tech to find more preferable compromises between image quality and speed.

Even better-quality images

Bringing things in-house means being able to free up resources to spend on things that improve the value of our service, like faster servers, higher image quality, and more performant/expensive file encoding.

More flexibility

The new system provides an extremely flexible platform that will allow us to introduce many new features in the future!


The new image handling system is already in use by all V2 websites. We'll be rolling it out to all V1 websites soon.